Xiaomi plans to take on Apple in the flagship phone market, a 'war of life and death'

  • 📰 PhoneArena
  • ⏱ Reading Time:
  • 44 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 59%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Xiaomi's CEO vows that the company will aim to be like Apple, and a strong challenger in the high-end phone market.

Although a Chinese company that's not as well known in the US as its market share might suggest, Xiaomi has gradually become a household name in many other western regions.

And while particularly in developing markets the company is quite popular with its midrange and affordable phones, that doesn't mean Xiaomi is a budget phone company exclusively, nor does it want to be known as such.reports, Xiaomi's CEO Lei Jun recently shared some of the company's plans via Weibo , which most notably include stepping up to the high-end phone competition, which the entrepreneur also called"a war of life and death".

“[We aim to] fully benchmark against Apple in [terms of] product and experience, and become China’s biggest high-end brand in the next three years” Jun also reported on Xiaomi's plans to invest 100 billion yuan, equal to about $15.71 billion, in research and development in the following five years, in an effort to reach its goal of overcoming the high-end phone market competition.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

BoycottChina Boycottchineseproducts

Software & your MIUI settle 1st sir. Then you can talk about it. 🥴🥴🥴

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 322. in SE

Sverige Senaste nytt, Sverige Rubriker