Tayto Park will no longer be associated with the popular crisp brand from next year after the company announced an end to its decade-long sponsorship of the popular attraction.Tayto Snacks and Tayto Park announced on Tuesday that the title sponsorship for the beloved attraction will come to an end on December 31, 2022.
“I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade," said Raymond Coyle, the founder of Tayto Park. "We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years.
"On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision. It has been a very special partnership and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks.’’