Wilson suggested that EA feels its FIFA branding deal is unnecessarily restrictive, while not providing enough value to the company. “Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box,” Wilson said. Although its FIFA deal gets EA access to the World Cup every four years, the company also has over 300 other licensing agreements which allow it to use the names and likenesses of players, teams, and leagues without needing a deal with FIFA.
“FIFA is just the name on the box, but they’ve precluded our ability to be able to branch into the areas that players want,” Wilson said. EA did not immediately respond topreviously reported that the cost of the deal is also a key factor in EA and FIFA’s negotiations. FIFA reportedly wants more than double what it currently gets from EA, bringing the value of the deal to over $1 billion over four years.
Lol what people receive every year from EA is a renamed box.
what is to explain, the contract ended, FIFA wanted more to relicense, what EA forgot is that FIFA is a monopoly and can prevent them from getting team names and player likeness
Hey Konami time to make your move It's FIFA eFootball time!
under search forward