5G will revolutionise Nigeria’s creative Industry – Danbatta says as NCC receives Best Agency award

efforts of the Commission to facilitate deployment of the Fifth Generation technology will further catalyse the innovativeness and creativity of the entertainment industry in the country and raise its productivity and contribution to the gross domestic product to new levels.

Speaking on the theme: “Leveraging 5G Technology for the Advancement of Creative Industry,” Danbatta, who was represented by the NCC’s Head of Media and Public Relations, Grace Ojougboh, said 5G technology will disrupt the media business models in the creative industry just as he emphasised that need for practitioners in the creative industry to leverage the power of 5G technology to expand the frontiers of the industry for the next phase of its growth.

“Consequently, this will permit the optimization of business functions and creation of new value chains for customers through advances in Internet-based web technology and search engines. This is expected to lead to the development and pervasiveness of Over-the-top services,” he said. Danbatta told the audience that as demands for high-quality content and streaming increase, 5G connectivity presents the perfect opportunity to push the OTT viewer experience to the next level. He said with super-fast 5G download speeds up to 10 times faster than the current networks and therefore, lower latency that will improve viewers’ experience of video on demand and make them enjoy highly reliable services.

Danbatta concluded by stating that 5G technology is set to redefine the way people live and work and will usher the much-talked-about Fourth Industrial Revolution with its promise of rapid social and economic development of the country.

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