MILAN, March 9 ― Criticised just a few days ago for its inaction in the face of the Russian invasion of Ukraine, the fashion and luxury industry finally started taking a stand at the height of Paris Fashion Week. More than 10 days after the conflict began, announcements of store closures on Russian soil are coming thick and fast, as well as donations and other initiatives in support of the people of Ukraine.
On the night of February 23 to 24, 2022, while the fashion sphere was resting after a day spent running between Milan's fashion shows in stilettos, the Russian army began its offensive in Ukraine on Vladimir Putin's orders. And the two worlds couldn't have seemed further apart.
With a few exceptions ― including Giorgio Armani, who removed the music from his show in support of Ukraine three days after the conflict began ― the fashion and luxury industry didn't really make its voice heard on the issue. Even right in the middle of Fashion Week.
As soon as the Paris Fashion Week kicked off, the Fédération de la Haute Couture et de la Mode released a statement on the subject, reminding everyone of the context in which this very special fashion week was taking place. “As the greater fashion family gathers for Paris Fashion Week, war has brutally hit Europe and plunged the Ukrainian people into fear and upheaval. ...
Just before showcasing his new collection for Balmain, Olivier Rousteing posted a picture in the colours of Ukraine on his Instagram account, topped by a heart, and accompanied by an evocative message: “As we show our collection, we are well aware that there are more important things happening in the world today . Our thoughts and prayers are with the Ukrainians. We are inspired by their dignity, resilience and devotion to freedom.