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Small Business Spotlight: 4Kinship

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Founder Amy Denet Deal is creating sustainable solutions for her Indigenous community.

After 37 years in the fashion industry, Amy Denet Deal felt compelled to abandon her corporate job as an activewear designer. As a single mother, she often found herself contemplating the legacy she would leave behind for her daughter, Lily, and how her choices, in business and in life, would impact future generations. In 2019, Deal packed up her life in New York and began to reintegrate herself into the Navajo community in Santa Fe, New Mexico.

"I also love moving with the flows of the season. I’m letting you in on a little secret: I’m working on my Spring ’22 pieces right now. I’ve been hibernating and doing a lot of research, and slowly moving into what is going to become spring. It’s a beautiful, magical way of doing what feels good after a career of working on collections a year-and-a-half or two years in advance.""I’m excited about this part of my career that allows me to express myself.

 

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