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Feminine product company slammed for referring to customers as 'bleeders'

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A London-based feminine products company is facing backlash on social media after referring to its customers as “bleeders” rather than women.

on Instagram. "I used the word 'bleeders' for our new campaign 'Ride your cycle' as I feel it best describes the point we are trying to make; that 'menstrual health' is so much more than the days you bleed. Yoppie is focused on being a brand welcoming all those who have a menstrual cycle - it's what we do. But, being at the forefront of menstrual health, how we describe it and talk to our customers is fraught with challenges, mistakes and learnings.

"We're proud to host a safe space for anyone wishing to take charge of their menstrual health," Peri said.Several Instagram responded to the clarification by continuing calls to boycott Yoppie products. "Will never buy your products," one user wrote and another user responded with, "DO NOT CALL US BLEEDERS. So offensive."

 

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