: An influx of U.S. studios and streamers heading to next week’s Mip TV should mitigate the loss of some of the bigger European distributors, according to Lucy Smith, who runs the annual market.
“This adds up to a really strong presence and the U.S. is just so important for the overall market,” Smith told Deadline. “When we spoke to clients they said they wanted to scale their presence in a different way,” added Smith. “Mipcom is undoubtably the biggest in the calendar and we wanted to offer something alternative with Mip TV.”
“It’s extremely important for our Ukrainian clients to be represented in some way so offering them the pavilion will give give them that space and the panel session will promote content,” continued Smith.
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