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Losing visitors and money, a tourism business turned to TikTok – and it worked

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Manuel Pamkal had never heard of TikTok. Twelve months later, the Katherine tour guide became a star on the platform.

"My boss said, 'Manuel, I'm going to put you on TikTok.' And I said, 'TikTok, what's that?'" he said."I want to teach tourists ... I want them to come to Australia and meet me and then do a cultural experience," he said.Online venture pays off

"We always ask people where they heard about us and they said, 'oh we saw you on TikTok' or, 'my son saw you on TikTok and said I’ve gotta go and meet Manuel," she said.

 

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