This is why this smartphone brand is the best when it comes to operating a hybrid system for any African company.
There was a YOY growth of 31% in Egypt and a YOY increase of 558% in the Moroccan market. This significant increase saw the Xiaomi market share in Morocco rise to 26%. This means that for about every four smartphones sold, a Xiaomi smartphone is one of them.That wasn’t all. In the last quarter of the year 2021, Xiaomi achieved a tremendous increase in sales performance in the African markets. The brand’s shipments in the African market grew by 33% YOY.
They showed us how much they were committed with the #Beyondtheboundaries with Xiaomi campaign, which saw young creatives and entrepreneurs tell their stories, from small beginnings to where they are now. And they have promised that the next time they organize a campaign like this, they will improve the impact, build a large and strong Xiaomi Fans community in Africa. Xiaomi is not all for selling their products, they want to make an impact while doing so.