After a pandemic-induced hiatus, Coachella Valley businesses are flourishing with the return of one of music's most-touted events, a boon for the region that counts festivals as key to its economic engine.
"We had everything ready in 2020, but the pandemic canceled everything," Medina told AFP in Spanish. His business"Cena Vegana" sold more than a thousand burritos on Friday , during Coachella's opening day.Coachella draws in more than 125,000 people daily over the course of two three-day weekends. Nearly all of the 162 rooms at Zoso are booked by people attending and working at the festival, and virtually everything is sold out for the event's second weekend.
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