When a beer company is no longer just a beer company

, which is very different from Molson’s previous attempts at diluting its reliance on beer. For a while last century, the company was more of a conglomerate — with fingers in retail, sports and chemicals — than a brewer, before it started refocusing on its core products in the late 1990s.Article content

The company may no longer be investing in lumber retailers or steam lines, but it has been busy making changes nonetheless. Bottles of George Killian’s Irish Red beer make their way down a conveyor belt before being boxed at the Molson Coors brewery in Golden, Colorado.Admittedly, the company is a latecomer to the seltzer category and it’s competing against seemingly hundreds of very similar beverages introduced every year. Coors Seltzer and Vizzy Hard Seltzer launched in Canada in 2021, followed by Topo Chico, through a partnership with Coca-Cola Co., this past January.

You wonder how much death and destruction these beer companies caused while advertising a “good time”?

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