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Lululemon Aims to Double Sales to $12.5 Billion by 2026, Eyeing Even Bigger Men's Business

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The company said three key drivers of its momentum in the coming years will be product innovation, customer experience and market expansion.

aims to double its 2021 revenue in the next five years, putting it on track to hit $12.5 billion in sales by 2026, as the retailer rides a wave of pandemic-fueled demand for workout clothes.

Lululemon on Wednesday announced a handful of longer-term growth targets, including for its men's business, ahead of a scheduled analyst day event. It cited three key drivers of momentum in the coming years: product innovation, customer experience and market expansion. The athletic apparel retailer is aiming to double its men's revenue, double its digital sales, and quadruple international revenue, all in the next five years. Lululemon teased the official debut of a new membership offering in the coming months, as well as its foray into Spain and Italy through new brick-and-mortar shops.

 

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