, playing a central role in an advertising business still worth north of $60 billion a year. But its methods are under mounting attack, especially as streaming continues to disrupt the traditional business model of television.
“This team has modernized TV measurement and has achieved a lot of groundbreaking innovations for the industry in our first 10 years in business,” said Sean Muller, CEO of. “As we enter our second decade, the investment and support from Goldman Sachs will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice.”
The investment gives Goldman a significant minority stake in iSpot, joining Insight Partners and Madrona Venture Group as primary investors.’s world-class data analytics software platform and proprietary systems which have been purpose-built for the increasingly dynamic video measurement space,” said Leonard Seevers, partner and head of media investment for the private equity business in Goldman’s asset management division.
With 350 employees, iSpot is headquartered in Bellevue, WA, with regional offices in New York, LA and Tel Aviv. In recent years,Jefferies Group and Luma Partners acted as financial advisors to, and Fox Rothschild LLP provided legal counsel. Weil, Gotshal & Manges LLP provided legal counsel to Goldman Sachs.
At this point there needs to be a global service that measures the viewership not just us.
ANYONE NEED A BUSINESS LOGO OR A CARTOON VERSION?