Investing is a good way to set aside money that will work for you while you go about your daily business. Basically, the goal of investing is to make your money work in one or more types of investment instruments with the hope of it growing over time.
Reliability - You should always choose to work with a reliable broker, i.e. the broker has to be regulated. So make sure your broker is properly licensed and regulated. The security of your deposit is always a top priority. Tools, education, and features - If you are a beginner in investing, you should look at a brokerage company that offers free educational resources, such as live webinars, detailed how-tos, video tutorials, glossaries, and more. Be sure to find out how well the broker supports their clients by helping them understand the risks associated with such strategies.
Do you want to trade in the direction of the trend, i.e. a trend following strategy, or do you want to be a countertrend trader and trade reversal patterns? Share split might be a signal of the company’s intentions for the future. For example, it could expand the shareholder base to reduce other shareholders' influence, which can be beneficial for, as mentioned earlier, retail traders, who buy shares while the price is relatively low.