The journey to email automation doesn't need to be a lonely one with Everlytic as your guide and partnerThe history of email as a means to communicate dates back to the early . Many are of the view that it wasn’t invented but merely evolved over time from humble beginnings — after being borne out of necessity.
The ability to use this medium to share information in the form of text, documents, graphics and other rich media was a result of ongoing improvement — an evolution that continues today. This constant enhancement has secured a spot for email as the channel of choice for communication and marketing teams; for sound employee engagement within organisations, and for effective marketing that’s externally focused.
Apart from the message, bulk emailing is by no means a straightforward and simple affair. Properly setting up and managing accurate recipient databases; managing subscribe and unsubscribe lists and processes; and adhering to applicable compliance in terms of the Protection of Personal Information Act and the EU’s General Data Protection Regulation needs careful consideration. All this while still ensuring your message lands accurately and achieves what it set out to achieve.
The answers to a few simple questions can lead you to discover the levels of efficiency and effectiveness of a bulk emailing effort.Are you still populating and managing your database on a spreadsheet?What is this effort costing your organisation in terms of resource allocation and time?Email is a relatively affordable communication channel.