The Nestlé Toll House Café stores will be rebranded as Great American Cookies – an existing gourmet cookie franchise that FAT Brands already owns. The soon-to-be converted bakery chain will also join the FAT Brands’ ice cream chain Marble Slab Creamery, which has more than 75 flavors on its menu.
Great American Cookies and Marble Slab Creamery introduced new logos and store designs in August 2020. Both companies are owned by FAT Brands Inc."In 2022 we are focused heavily on our deep organic growth pipeline, but we saw great value in making this accretive acquisition," said FAT Brands CEO Andy Wiederhorn, in a statement.
There are approximately 85 Nestlé Toll House Café franchise locations throughout the U.S., according to FAT Brands. The locations were owned and operated by Crest Foods, Inc. – a restaurant franchisor company based in Richardson, Texas.Crest Foods introduced the Nestlé Toll House Café to the U.S. market in 2000. The chain is often found in malls and shopping centers. Typical menu items include cookies, cookie cakes, brownies, sandwiches, crêpes, ice cream, milkshakes, smoothies, and frozen and hot coffee.that sells cookies and other baked goods.