Global cigarette maker British American Tobacco is expecting revenue and volume growth in its new product categories such as tobacco heating products , vapours or vapes, and modern oral products after investing over £1bn in them as a healthy alternative to combustible cigarettes.
CEO Jack Bowles said in a trading statement on Tuesday for first half of its 2022 year the contribution of new categories — derived from brands such as Vype, Vuse, glo and Velo — to the overall performance of the group is growing and believes it will meet its £5bn revenue target by 2025...
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