, where hybrids and battery-electric vehicle models will form its push on the product front.
According to Cui, the company plans to prioritise its development of its network operations to create a unique consumer experience for Malaysians. Along with that will come a new corporate identity for dealerships. He added that the brand would introduce market-leading warranty and service policies, although no details about these were revealed.
He said that emphasis will be placed on after-sales, with measures to be introduced including the setting up of a spare part warehouse in the Klang Valley. The brand will also introduce a customer service call centre that will operate around the clock, and this will be accompanied by a technical service team to provide support.
Cui said that CKD operations are part of the company’s long-term plans. “We will continue to deepen the Malaysian market by increasing investment in the country by carrying out localised assembly through cooperation with Go Auto Group,” he said.at its launch. The car is set to make its way here, but its official introduction is still some time away – the company said its first products will only enter the market in the fourth quarter of this year. No pricing has yet been indicated.