The Journal reported that a new antitrust lawsuit over Google's ad-tech business could come as soon as this summer, according to sources."We have been engaging constructively with regulators to address their concerns," a Google spokesperson said in a statement."As we've said before, we have no plans to sell or exit this business, and we're deeply committed to providing value to a wide array of publisher and advertiser partners in a highly competitive sector.
Still, according to the Journal's report, Google's proposal would involve keeping the ad-tech business under its same owner, not selling it entirely. The spokesperson declined to address that specific point.is essentially a holding company for Google, which generates nearly all of its revenue and profit.
Google has spun out other businesses, like its self-driving car company Waymo and its life sciences company Verily, while keeping them under the Alphabet umbrella.for well over a decade. Over the years, it has built and acquired a slew of ad tech tools that enable content publishers to make money through advertising and let ad buyers seek out the audience they want on Google Search, YouTube, Maps and other websites across the internet.
A new lawsuit would add to the already enormous legal challenges Google faces over its alleged dominance across multiple businesses.