LinkedIn has become one of the riskiest social media platforms, as it enables users to share deeply personal and relevant business information without authorisation.In addition, bad actors are able to impersonate employees, and gain trust and access to information which can potentially put a company’s reputation on the line if an employee posts libellous or unpleasant content.
However, LinkedIn introduces a very different dynamic as it’s geared around sharing certain personal information more related to company insights, and career-related data, he explains. Threat actors can use all these slices of information to impersonate people. If they do this well, they can gain access to information that can do immeasurable damage to both companies and their employees.
Another significant risk, is that the credentials people use to access social media are often the same as they use to log into the business. Osler says this happens because the credentials provided to them by the business are designed to be secure, and because people don’t want to remember hundreds of different passwords.