In terms of competition among platforms, the inquiry made the following provisional findings and recommendations, amongst others:In software application stores, there is no effective competition for the fees charged to app developers with in-app payments, resulting in high fees and app prices. The inquiry’s recommendation is that apps should be able to steer consumers to external web-based payment options, or alternatively, a maximum cap is placed on application store commission fees.
The inquiry recommended that paid results be prominently labelled as advertising with borders and shading to be clearer to consumers and that the top of the page is reserved for organic, or natural, search results based on relevance only, uninfluenced by payments.