Wedding season is in full bloom, which means florists have their hands full filling orders.
Callia, an online flower shop that ships across Canada and the U.S., has a similar business model, sourcing product from Canadian growers but also places like the United States and South America. “This is for new brides but also for brides that have pushed from 2020 or 2021, their overall invoice has completely changed, just because prices are very different from when we first started talking about flowers to now.”
She said weddings make up about a third of their business, and while they do source some items at the client’s request, they primarily use the hundreds of different kinds of annuals and perennials, grains, grasses and foliage to form their bouquets and arrangements. The majority of clients, she said, are happy to forego flowers not grown on the farm to avoid a price hike.