According to data analysed by The Industry by Inside Nollywood, a film data publication, the drop is despite the fact that in both years, total cinema admissions have remained at the same ballpoint of 1. 49 million with 7, 000 more admissions recorded in 2022.
In 2021, despite it being a pandemic recovery year, the industry still managed to hold 39.3 per cent in the first half of the year selling about 964,523 tickets out of the over 1,491,530 tickets sold. Speaking on the data, co-publisher of Inside Nollywood, Anita Eboigbe told NAN that “there are always about 10 Nollywood movies in the cinema, per time.
Tickets range from N1,200 to N5, 000 depending on the buzz around the movie and the performance weekly.“In 2021, it was Funke Akindele’s ‘Omo Ghetto’ that defied expectations and earned over N636 million in total gross before making it to a streaming platform.