Move Over Cottagecore, It's All About Farmers Market Fashion Now

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Move over, cottagecore. It's all about farmers market fashion now:

. “They are colorful and playful and they help to blend the consumer need for happiness in the way we are dressing right now. There is also a nostalgic and joyful feeling related to the farmers market, being back on the streets, meeting up with people, and living again which includes simple things such as buying organic food in real life, not on the computer.”

For California-based Lisa Buhler, trips to the farmer’s market not only serve as a source of inspiration for her popular online shop and brand,!, but are a chance to connect and support small businesses. “I enjoy the community aspect of it, being outside, supporting local vendors, and getting inspired to discover new foods to cook,” she says. “It's always a feel-good productive errand.” With that in mind, Buhler debuted an Italian Summer capsule, a range of playful pieces covered in produce.

 

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are these folks buying vegetables because I would not let sandy+muddy beets near anything this new - but maybe I’m just messy

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