SAN JOSE — A Silicon Valley acquisition push by Renesas Electronics means the chipmaker is poised for growth in the fast-changing semiconductor sector and has spurred the company to create a big tech campus in San Jose.
The “Internet of Things” has dramatically increased the intelligence and capabilities of household appliances large and small, vehicles, motors and power tools. Electric vehicles are also increasingly becoming smarter. The cloud is gaining capabilities steadily. To bolster the company’s efforts to squeeze success out of the consolidations, company leaders from Shibata on down espouse and embrace a corporate philosophy they call TAGIE.
“The traditional Japanese corporate culture is very disciplined in its approach and very focused on executing a plan” to perfection, Chittipeddi said. “But perfection is the enemy of progress. We would plan things for a long time and then the market would have changed. You are executing the old plan, but the market’s no longer there.”
The moves also have produced shifts and consolidations in operations whereby Renesas will dramatically expand its presence at an emerging local campus for the company in south San Jose.