launch mere days before the game was set to debut in the country after co-developer NetEase seemingly drew the ire of government censors over an ill-advised social media post. The episode was a reminder of the tightrope act foreign game developers often have to pull off to release their games in China.offer a rare insight into the steps some companies will take to comply with China’s censorship laws.
There’s no evidence Tencent, the company Roblox eventually partnered with, ever targeted the game, but the company clearly had reservations about working with the tech giant. The slides warn a relationship with Tencent would require Roblox to “keep our guard up.” Additionally, they show Roblox also considered working with NetEase and even had a favorable assessment of the company. “Direct, down-to-Earth, flexible problem solvers, acting in the interests of a joint venture,” one slide states.