RP:
What did the older generation say when you wanted to start making rose in a style that challenges the French?“My father was initially nervous, but he totally got it. He actually loved it. A few of my senior generals asked me if I was crazy and whether I needed a good sleep. But then it worked!” What are the biggest markets for your wine and what are the emerging ones that you’re most eager to grow?“The biggest markets for us are Anglo-Saxon markets followed by European markets. Exports represent 90% of our total business. Asia is the next chapter. We have been growing solidly here over the past few years and we have opened two commercial subsidiaries in China. It will take 10 more years but we are bullish because ‘made in Italy’ is strong there and welcomed by the upper-middle classes.