British American Tobacco chief executive Jack Bowles says the tobacco manufacturer has seen strong operational performance in the first half of the year, with more than 20 million consumers now using its non-combustible brands.purpose, partnered with our well-established multicategory strategy, continues to drive growth. Our three strong, global new category brands underpinned our revenue performance, with non-combustibles now representing 14.6% of revenue,” he says.
BAT launched its new glo system, hyper X2, in Japan this week, and in the next six months will also launch a new consumables range in the tobacco heating products category, where it is already enjoying strong growth. In line with this strategy, the disposable vape, Vuse Go, will be scaled up and rolled out into a number of new markets following a successful UK pilot launch in the first half of 2022.