Here's what they did right:The pandemic forced Airbnb to go “back to the basics” and pause new initiatives, while Shopify grew too quickly to keep up with e-commerce spending — brought on by the pandemic — that has since slowed.Chesky and Lütke publicly shared available benefits — like severance and health care coverage extension — to show they care for those impacted.Airbnb leadership was clear about what to expect and dedicated 1:1 communication for those being let go.
, president and CEO of the Society for Human Resource Management says to communicate with empathy and follow these tactics:Even if layoffs are announced in mass internal notes, 1:1 meetings with a manager or HR representative are a must.Equip your managers with talking points and the correct information regarding timing, benefits and outplacement services.“Allow proper time, attention and room for questions — and if you get a question you don’t know the answer to, do not guess,” Taylor said.
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