Go Girl eyes SA's growing freight, logistics market

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Entrepreneur Siphokazi Matsha urges young tech entrepreneurs to scout across industries for opportunities. WomensMonth start-ups GoGirl DigitalEconomy

As SA celebrates Women’s Month, tech entrepreneur Siphokazi Matsha wants to make her mark in the logistics sector, as her way of encouraging young women to participate in the growing digital economy., says the logistics industry has become one of the key catalysts to the expanding digital economy, as more companies adapt to technological advancements to provide better services.

“We are 100% black female owned and our mandate is to empower women within the sector through the hiring, training and leadership of women, which is extremely important because women have previously been stereotyped as belonging in administrative roles or home executives.

“With the hit of COVID-19, there had to be a way in which we could still continue doing our work in a contactless world. In a way, COVID became a push factor for us to think outside the box and ensure we can still deliver.

 

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