Customers may be happy that, food retailer Pick n Pay, has launched a new supermarket targeted at
middle-income customers. It will serve shoppers across its three banners, which include Boxer, Pick n Pay QualiSave and Pick n Pay. In May, the group announced it would reorganize its stores into two brands – Pick n Pay which will serve more affluent consumers and Pick n Pay QualiSave which will cater to consumers in the growing middle market through lower prices.
“We have done an enormous amount of research to understand exactly what customers want and need. We concluded that we could not successfully meet the needs of all our customers with just one Pick n Pay brand, however the” says group CEO Pieter Boone.to a brand new QauliSave name and revamped stores as of September 2022 making the distinguish from Pick n Pay stores.
“We are hugely excited by the positive customer response to the Pick n Pay QualiSave pilot stores. Our sales have increased, and customers are shopping more often with us. This tell us that we are getting it right on range, quality, price, and services,” added Boone.