The bigger question is whether they are agile enough to meet shifting consumers' expectations and demands.If these traditional companies simply follow Grab’s lead instead of innovating and introducing game-changing strategies that pique consumers, they are unlikely to surpass Grab’s lead in the market. At best, they may only continue to play catch-up.
In a way, they become"captive" consumers whose opportunity costs of switching to other service providers are high, compared to putting up with the surges, higher fares and shorter waiting time grace period.Grab launches US$1 million annual scholarship, bursary programme at opening of Singapore headquarters
This payment feature can be seen as a further move to expand its service offerings to entrench its existing users, while enticing cash-strapped users to come on board. In the foreseeable future, Grab might still be the leading service provider in Singapore, especially if it can address concerns regarding inaccurate arrival times or wrong pickup locations.
Certain percentage will but if public transportation improved further, you'll see them pivot further...