Africa Creative Market is set to hold its inaugural programme between August 29th and September 3rd, 2022. This announcement was made at a press conference on July 1st, 2022 held at the Lagos Continental Hotel, Victoria Island in the presence of the founder, co-founders, gentlemen and women of press.
“ACM brings major stakeholders in the African and International Creative Industry together to facilitate value exchange between Africa’s creative sector and the world.
Speaking further at the press conference, Ccountry Manager for Paramount Africa in Nigeria and Co-Founder of the ACM, Bada Akintunde-Johnson, added that ACM seeks to strengthen the foundations of Africa’s creative ecosystem for profitability, sustainability and global recognition. He told the story of how MTV Making The Video trained the first generation of music video directors in the early 2000s and how that proved a key catalyst in transforming the industry.