. Here are the kind of freelancers I usually hire, how much they cost, and what they bring to my business. During any given month, I'd spend two to three hours a week doing outreach to secure speaking engagements at conferences, press segments, or brand sponsorships. While I already had different email templates ready to personalize and send out, it still took too much time researching every opportunity and hunting down the correct contact information.
This saves me at least two hours a week, and results in more effective ad campaigns because they're done by a specialist and optimized for success. I usually pay between $40 and $60 per campaign, and budget $125 a month for two to three campaigns. When I took inventory of how I spent my workday, I noticed that I was spending a lot of time on low-impact tasks, like formatting a presentation deck, scheduling social media posts, or writing podcast show notes.