Socios extends Argentina soccer deal tapping into a market ravenous for digital assets

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Socios and the AFA will also build a gamified, web3-ready, engagement and rewards community for Argentine fans through the tokens, which will be built on the Chiliz blockchain.

Socios extended a deal for a $ARG fan token for the Argentine Football Association through at least 2026.

Argentines are eager to put their money anywhere but the peso, making digital assets highly attractive.Socios has extended a deal to develop an $ARG fan token for the Argentine Football Association through at least 2026.a gamified, web3-ready, engagement and rewards community for Argentine fans through the tokens, which will be built on the Chiliz blockchain.

Socios leverages blockchain technology to provide fan tokens, collectibles and other digital assets to sports organizations. Last year, it partnered with the management firm behind the New England Patriots and the National Hockey League’s New Jersey Devils. It had partnerships with 24 National Basketball Association franchises as well.found that 85% of them are interested in the sport. Perhaps more noteworthy is the popularity digital assets are seeing.

 

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