The exasperated ‘Hey, that’s my idea’ came when I saw that one of what would have been one of my potential clients had already launched an in-house version of the concept.In my opinion it’s still a pretty solid business opportunity.The main reason that I haven’t progressed it or so I’m telling myself is that it’s in a specialist field that I have no experience or expertise in.There’s two reasons for me sharing this with you.
Firstly, if a business owner like you came to me with a story like that, my first reaction would be to remove the problem of lack of experience by finding someone with that missing expertise, to work with you.Look at it this way; if you spent one hour less each day scrolling through social media, or watching rubbish onOf course, you could.
If, like me though, you can’t even be bothered to give up just one hour a day to work on your BBI then the blunt reality is that you don’t deserve to even claim it as ‘your brilliant business idea’. It means that the dreams of yachts, holiday islands and private planes will remain just that…. dreams. Phil Fraser runs The Business Sounding Board, which helps SME Business Owners focus on their role and helps them to ‘not’ be lonely at the top. Phil can be contacted at