Brittney Barrett a branding, digital marketing and growth expert who led business development at Honeybook, and ran digital marketing at OUAI Haircare. She is CMO.
As an operational cofounder of HoneyBook, Sigala did not have experience raising funding, nor did she have a network of investor contacts. And, even if she had had them from HoneyBook, investors interested in productivity tools for solopreneurs would not have been interested in the childcare marketplace.
Timing is everything."[Fortunately,] we had the runway [funding raised in 2019] for the next two to three years," said Sigala. While the need for childcare was temporarily frozen, the Kinside team focused on developing the employer network and product. The team knew that whether employees worked remotely or in real life , the first thing that employees and employers would want as soon as it was available was childcare. Kinside would be ready.