Marco Rubio hopes to sway voters interested in Chick-fil-A, Ram trucks, and Duck Dynasty. John Fetterman is searching for fans of microbreweries, Teslas, and the Dave Matthews Band. And Michael Bennet wants to reach people who like Taylor Swift and Lizzo – while avoiding devoted listeners of Jason Aldean.
” The targeting data shows a wide variety of approaches. Rubio, Florida’s senior senator, was one of the most active GOP users of interest-based targeting: More than 85% of the Republican’s Facebook ad spending was for ads targeted to users interested in a long list of topics, from college football to deer hunting to Southern Living Magazine. Some of the ads from Bennet, a Democratic senator representing Colorado, were particularly attuned to voters’ playlists.
Not surprised given Meta banned political interest targeting - it’s the next best thing
People will be dropping internet connections because Lying joe Biden 401k killer has destroyed their income and assets Food heat and electricity will come first in purchases for a little while Biden impoverishes every man woman and child in America wind generators will hum 24/7
I love it
🧵1/2 Candidates in some of the highest-profile midterm races are using Facebook and Instagram ad targeting to aim messages at voters based on their music tastes, sports fandoms, shopping destinations and television habits, a CNN review of data from the social media platforms
No surprise. Political operatives and their staff have and use the same arsenal of consumer marketing and media tools, platforms and analytics. Today, a single person can shift conversations with a click.
Never trust media like Fox News.
They can’t target me. I loathe whiny little trolls.
MahsaAmini مهسا امینی
Fake news! Only the dems are doing this