at the height of the pandemic. The Los Angeles-based business — named for a 16th-century term for the wives and daughters of fishermen that evolved into a slur for brash women — offers stylish tins of ethically sourced, sustainable seafood like smoked Atlantic salmon and wild-caught sardines. In the two years since launching, Goldfarb has shifted to focus on her entertainment career, so Millstein has stepped into the role of CEO and sole full-time employee.
After that, I went to a major record label, still working primarily in brand partnerships and artist marketing. The big music industry thing wasn’t really taking, and I left to work at a small, early-stage music startup from London, which is when the cogs started to turn about starting my own business.I got into the industry by recognizing the gaping hole in the U.S. in the tinned seafood category and becoming obsessed with the idea of filling it.
, is my closest advisor and he has been instrumental in guiding my growth as a leader of this company. I’m close with many former employees of his company, many of whom are CEOs themselves now.As the only full-time employee at Fishwife, my job involves every task that needs to be completed at an early-stage food CPG [consumer packaged goods] startup. That includes supply chain , marketing , partnerships, collaborations, product development, fundraising, team management, and more.