already place intense focus on co-production opportunities and Smith said the move came after “listening to clients, taking on feedback and staying abreast of the latest research.”
“It’s different for different companies,” she added. “There are multiple ways of using a marketplace like Cannes and you can’t just nail it down to whether two parties sign a sales agreement.” Smith was speaking with Deadline in advance of a market where organizers are hopeful numbers will return to pre-pandemic levels of around 10,000, although they will be slightly below due to Russia no longer being allowed to attend, a lack of Chinese presence and some travel restrictions, according to the Director.
That hefty delegation is testament to huge shifts in the TV landscape that have taken place since Mipcom 2019, added Smith.