If TikTok leverages its billion users and social media platform correctly to market its ecommerce, it could give Amazon a run for its money.new jobs posting on LinkedIn
indicates that the Chinese app company is looking into taking a page out of Amazon’s playbook and expanding to ecommerce. This would serve as a subsequent revenue stream aside from its enormous ads business. “The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated,” TikTok writes in the listing.
Ecommerce exploded out of necessity during the COVID-19 pandemic as millions were forced to buy from home. Global ecommerce rose from 15 percent of total retail sales in 2019 to 21 percent in 2021. Now, this number sits around 22 percent of sales., the global ecommerce market still has room for significant growth and could increase from $3.3 trillion today to $5.4 trillion in 2026.
Importantly, the adoption of ecommerce over brick-and-mortar retail is growing exponentially in the US where TikTok is set to build its “global fulfilment centre,” specifically in Seattle, Washington according to the listing.