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Busch debuts non-alcoholic 'Turkey Brew' for dogs | CNN Business

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Busch Beer has debuted a limited-edition turkey-flavored “dog brew,” just in time for the winter holidays.

Crack open a cold one this Thanksgiving – for your dog. Just in time for the winter holidays, Busch Beer has debuted a limited-edition turkey-flavored “dog brew.” That’ll give Fido something to be thankful for! But don’t worry, it won’t make your furry friend suspiciously merry. The canine beverage is non-alcoholic, according to Busch, and consists of turkey, sweet potato, sweet basil, peppermint leaves, turmeric, ginger and water.

This isn’t the first time Missouri-based Busch has experimented with suds for man’s best friend. In 2020, the company released its first-ever “dog brew,” which sold out within 24 hours, according to a statement. “Our fans’ reaction to Busch Dog Brew’s release in 2020 inspired us to keep the momentum going and release our newest flavor for pups to enjoy just in time for the holidays,” said Krystyn Stowe, Anheuser-Busch’s head of marketing, in the statement.

 

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