And while reintroducing herself as a makeup mogul in the midst of COVID-19 may have seemed like a disaster waiting to happen, it ended up creating the perfect storm. Jones Road's release coincided with a powerful moment in time, as Bobbi realized she ended up going back to her roots.
E! News: You shook up the industry after leaving Bobbi Brown Cosmetics in 2016. When did you know it was time to close that chapter?I didn't really realize it was time to close the chapter until I closed it. Looking back, I probably should have left a couple of years earlier. But I was part of a big corporation for 22 years. Twenty of the years were amazing and I just realized that it was time for me to be a boss again.
E! News: Even after knowing it was time to step away, did you envision becoming a brand founder again?When I left the brand, I had no intention of going into beauty. It was a billion-dollar brand and it was an epic, momentous part of my life. And I wasn't sure what I wanted to do. I know I missed being part of a team creating amazing things and I remembered how much I loved being a makeup artist.