Andrew Hankins, 5, gets a chance to try a pumpkin spice cinnamon roll at WannaCinn, on Monday, Oct. 31, 2022. The new Utah company that makes artisan cinnamon rolls, and opened their first location in Riverton this summer.grinding on, and the space for cookie makers getting more crowded — with Crumbl, Chip, Crave, Dirty Dough, RubySnap and others — one Utah company is banking on a spiral-shaped alternative: Cinnamon rolls.
WannaCinn is a new Utah company that makes artisan cinnamon rolls that opened in August, with plans to roll out about six new locations in the next 6-12 months. The company uses a proprietary process to make their rolls, and have a unique training program for their employees. The company’s logo plays on that, with devil horns and a tail. The plastic forks given out with the rolls look like tiny pitchforks.
In June, he said, the flagship Riverton location was an empty store — “four walls and a bathroom” — and by July, they were baking. By August, they were staffed and open.