“The original Sanlitun was not the center of fashion, but rather started out as a bar street that developed into one of the city’s fashion landmarks,” Chan said.
Dover Street Market prefers freestanding buildings for its emporiums that mix Comme des Garçons with other designer and streetwear brands — a challenge to find in Beijing.But Joffe lucked out finding a glass and tile offshoot of the WF Central complex, offering expansive floors with high ceilings — and dynamic environs blending galleries, restaurants, museums and other attractions besides luxury retail.
It is understood Supreme received its official trademark from the Chinese Trademark Office in January 2020, securing its brand and intellectual property in the country. “The difference between China and the rest of the world is the popularity of daigous and secondary markets, which in turn means the brand can grow its fan base super fast, especially in lower-tier cities, where these kids are always on their phones looking at daigou stuff,” Xiao said, referring to surrogate shopping in China.
In the interview, Joffe described the new location as the latest expression of the “beautiful chaos” that Kawakubo created asThe emporiums are prized for cutting-edge brand curation, surprising adjacencies and unusual features like huts for the cash wrap, and life-sized elephant artworks lording over certain rooms in a few locations, including Beijing.