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Apple CEO Tim Cook says company is still hiring but being ‘very deliberate’

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Tim Cook said Apple is bringing on new employees in some roles even as it takes a more restrained approach to hiring. Cook said Apple execs “believe strongly in investing for the long term” and they “don’t believe you can save your way to prosperity.”

Amid a backdrop of hiring freezes and layoffs across the technology industry, Apple Inc. Chief Executive Tim Cook said Monday that the smartphone giant was bringing on new employees in some roles even as it takes a more restrained approach to overall hiring.

Cook added that Apple AAPL, -0.95% executives “believe strongly in investing for the long term” and that they “don’t believe you can save your way to prosperity.” Other tech companies including Snap Inc. SNAP, -2.50%, Shopify Inc. SHOP, -2.64% and Peloton Interactive Inc. PTON, +5.91% have also announced layoffs in recent months. Amazon.com Inc. AMZN, -2.28% announced in early November that it would put a “pause on new incremental hires in our corporate workforce” that is expected to last a few months.

 

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