Which piece in the Guzema collection is most significant to you?
The Spadok collection is special, because we use cross-stitching on gold, just like our great-grandmothers used to make embroidered towels and shirts. We intend this collection to become Ukrainian family heirlooms.How has your business been impacted since the Russian invasion in February? We resumed sales in Ukraine in April and entered the international market. My team mostly works remotely from Ukraine, I represent the brand at events myself. Now, my strategic focus is on foreign markets. I want Guzema to be fully present in the US market, as well as in Europe. We produce exceptional quality products. And I believe they are worth shelf space next to well-known foreign brands. I want to carry our"be yourself, feel special" philosophy to the world.
I am not only known as an entrepreneur, but also as an opinion leader and activist, so I have a social responsibility to Ukrainians. All this motivates me to continue my business and charitable activities every day, no matter how difficult it is for me. I am sure that our victory is very close, we just need to push a little more.Tell me about the work of the Guzema Foundation.
🤔While zero hate for her, and seriously great for her successes … BUT does anyone else see the difference between this and say ‘nam, Korea, WWII, etc? Yet, US has sent over 17 BILLION there…with no accounting…our tax dollars of course..
🤢🤮
Congrats