Top Washington Post executives recently came to owner Jeff Bezos with a proposal. The company had spent the better part of a decade turning an in-house publishing tool into a broader software business, with some success.
The Post’s software, known as Arc XP, now services the likes of pro basketball’s Golden State Warriors and energy company BP PLC. But the business, the executives said, had reached a crossroads and the Post needed to explore a spinoff or sale to realize its potential, according to people familiar with the discussions. Mr. Bezos gave his blessing to explore those options, they said.
Investment bankers fielding the question “is it as effective at spreading disinformation as a Macedonian teenager?”
Sounds good since they do not report actual news.