Electric vehicles, with their need for lots of expensive batteries, have often trended towards luxury. Electric cars from Porsche, Mercedes, and Audi have all hit the market in recent years. BMW has come out with its own electric cars like the iX and i4 and now the new i7, a battery-powered take on the brand’s new most expensive sedan. While BMW is probably better known for its smaller 3 Series and 4 Series cars, the 7 Series is the brand’s showpiece for luxury and technology.
Zipse insisted the 7 Series represents a superior full-size luxury sedan regardless of its power source. The driving experience will be excellent, he said, as will interior comfort and technology. “There is no car with a more spacious, luxurious second row,” he said, during a meeting with journalists. Back seats are a major reason for buying this sort of large car. In full-size sedans, there generally isn’t much more room in the front seats compared to smaller cars.